Most regional and national retailers today review products once or twice a year only. They ask for samples and pricing details before a review calendar deadline and hold a review of each product group. Decisions are made then the brand group is made aware of the decision. If a product is accepted then further discussions are done in relation to the final pricing, final product selection and how the product is actually distributed to the stores.
The Lemonaders Team educates clients on other subjects relating to the business including trade shows, product match-making services, slotting fees, distributor fees and promotion schedules and more.